Once Upon a Time…

We’ve all seen the new addition to our social media feeds. They’re there after every few posts or at the beginning, middle or end of a video. Advertisements/commercials have infiltrated our place of peace and sanctity. The one place where we thought we could go straight into a video without being interrupted for a few seconds is now overridden with them.

But what happened? How did we let it come to this? Well, we’ve got Facebook, Google, and the other tech giants to thank for this.

In all honesty, I hate ads…with a passion. They get in the way of my relaxation and disconnect me from my current experience. The only good that comes from ads is for the social media companies, since they get paid to show them off on their platforms. But is it really necessary to pay for these services to get your ads shown?

Facebook has a concept of Ad Auctioning which means that however much you put in to your budget on Facebook’s advertising they’ll distribute that amount towards various methods to show off your ad. The more you put in, the better the results you’ll get.

It kinda sucks, if you think about it because bigger companies that are established and spend millions towards marketing will be at an advantage since they can afford to spend more towards Facebook’s Advertising budget. Whereas a small company, like a start-up, has to be very strict on the amount they spend towards marketing. So basically, if you wanna play in the game you’ve gotta pay.

Well, till next time. This is Amir, signing off

The End…

Once Upon a Time… I created a Twitter account because I was taking a course that required I make one. Ironically, I looked at the tweets of my favorite artists and organizations on Twitter but never thought about creating an account for myself….so when I was told I had to create one, I did and immediately began following those same pages. One company I was eager to follow was Wendy’s and no, it’s not because of their burgers but because of the presence they possess on multiple social networks.

So I thought, why not just do them a favour and conduct a Social Media Audit on their behalf… no big deal

Their target demographic is intended to be families, as majority of their advertisements are facing them. However, they’ve been producing content that resonates with the generation of today. This totally makes sense because out of everyone on social media, who’s on it the most? MILLENIALS and GEN Z’ers. In an effort to keep these two groups attracted to their products, Wendy’s connected with them on a level that’s created waves across the internet. Here’s an example:

It’s content like this that attracts a whole new generation to check out your social media page and, in turn, to walk into your store. Wendy’s has one of the highest follower counts of all the fast-food corporations on Twitter. With a whopping 3.4M followers, you know that they’re on to something.

But one of the most important things for a company, that is trying to utilize social media platforms to increase their brand, is to engage with their audience. They do just that! If you head over to their Facebook page, you can see them engaging frequently with their followers.

Engagement with your audience, especially with witty responses, makes the interaction more memorable and gives the commenter a sense of pride, since a huge corporation responded to their voice. Plus, their Facebook page has more likes than their Twitter. With a massive 8.4 Million likes and follows, they really do Social Media management properly.

Well, till next time. This is Amir, signing off

The End…

Once Upon a Time…. I was scouring through my Facebook feed (yes, I still use Facebook. It’s to keep in touch with my Grandparents, alright?) and I came across this advert for Wendy’s. Now granted, I was super hungry at the time so the video of that mouth-wateringly succulent patty just caused me to grab the keys and hit the road.

These guys have a pretty interesting way of using social media to get the word out. They’re fairly active with their community, especially on Twitter, where they’ve gained a lot of publicity on social media for their witty responses to people trying to get a rise out of them. Like this one….

Sorry to all you McDonald’s lovers out there, but I’m lovin’ Wendy’s more

Or this meme that they’ve created for some customers who aren’t able to handle their “spicy” food….

Wendy’s is just an all around great company who delivers fresh new content to it’s followers and we honestly love the things their marketing team are doing. Their posts are hilarious but their responses, as we saw above, are just as FIRE!!

Now if you’ll excuse me, I’m going to make my way to the nearest Wendy’s shop so I can get me a nice spicy burger and no, I won’t be driving the segue.

Well, till next time. This is Amir, signing off

The End….

Once upon a time….In my BMC class we learned about some pretty important stuff, Social Media Best Practices. There was a lot of enlightening stuff to tell you the truth. However, there were two points that made the most sense to me:  Utilize video content  and Engage with your audience.

I’m sure we’ve all seen on Facebook, Instagram and even Snapchat big companies and celebrities showing off their work or even engaging with their audiences. It really makes their viewers feel that they’re right there with them. Plus, you actually see a face talking to you instead of behind a screen communicating via a keyboard. Also, people are more likely to be active and engaged when the company chimes in on their conversations. Or they’ll go crazy when a celebrity does it.

With the way technology is moving forward, I believe there’ll be more advanced methods for companies/celebrities to take advantage of and interact with their fan base, like VR for example.

Well, till next time. This is Amir, signing off

The End…..

So where do I begin? Guess, my name seems appropriate. I’m Amir and you’ve just somehow stumbled upon my blog. This blog began as an assignment for my BMC 312 course but this may turn into something more later on down the road. I hope to learn all the tips and tricks there is to making a successful marketing campaign using Social Media

Who Am I?

I just graduated from University of Calgary and am now working as a Software Developer full-time. On the weekends either working part-time as a rep. for Google, volunteering at the library or doing something in the great outdoors.

Can’t get enough of me?

Don’t fret, I’ve got twitter! Follow me at: @ASiddavatam

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